We created these advertisements to attract inhabitants from Luxoria. The most important idea behind them is that we don’t want to push people to come to Eldaro but rather to invite them and to welcome them into our country and our communities. Our ads are meant to convey a general feeling of simplicity, openness and positivity. The catchphrase on the advertisements, “Let Eldaro take care of you” has a direct link to our values. The literal interpretation refers to our elaborate healthcare system. In a more nuanced way we are convinced that our communities will give you the support you need and the close connections you crave to be happy. The catchphrase also expresses the duality of our culture: serenity and euphoria. Some of our inhabitants prefer some peace and quiet, others chase adventures. Whatever it is that you prefer, we guarantee you that Eldaro will provide it. Last but not least, the advertisement can be linked to environment-friendliness. We take care of our environment so that nature can take care of us.

 

We chose for a set of three pictures to be able to present the most important aspects of our culture. The woman on the beach with her arms wide open shows that Eldaro is a place where you will find freedom to be unique, to do what you want without anything or anyone holding you back. Our beaches are also cherished elements of our country. The second picture focuses on our community feeling. Many of our inhabitants are retired and take on new hobbies, connect with new people and build close networks with the people around them. Even if you arrive alone, there are plenty of communities where you belong and will be welcomed in. Lastly, the picture of the couple represents connections from ‘previous lives’ that continue even after you move. Eldaro isn’t just a country where you will find a place for yourself but also for your significant other or even your entire family. We encourage our inhabitants to have plenty of quality time with the ones they love. The couple in the picture is also enjoying the scenery. Nature is one of the things that Eldaro is famous for since we live in close connection with it.